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Make AI compound, on any surface. Accenture at Dreamforce 2026. How do you get your most powerful intelligence from one place to every place? That's the question we're answering at Dreamforce, with Salesforce as the governed foundation and Accenture as the connective tissue around it, across hyperscalers, AI model providers, security and industry solutions, so your investment compounds instead of fragmenting. Agentforce and Headless 360 make it possible: Salesforce, powering any surface. At Dreamforce, we show the pieces working as one, grounded in how your business creates value. Join us as we bring this to life at the Accenture Innovation Experience at SPIN, on Howard Street showcasing the future of agentic commerce, and on the main stage with our clients sharing their own reinvention stories of turning AI ambition into measurable outcomes. Explore the full program: https://accntu.re/3SZpySl Learn more about Accenture + Salesforce: https://accntu.re/4h3y8aN #DF26 #Dreamforce #AgenticAI #Salesforce

10. 9. 2026

Is your organization tracking "tokenmaxxing"? As AI adoption scales, companies are racing to find the right metrics for success. Some have turned to tracking raw token usage—creating leaderboards for "token legends"—but is this just a repeat of the "lines of code" mistake from the 90s? In this video, we break down what tokens actually are, why they matter for cost and context, and the risks of using them as a primary productivity metric. We explore the balance between driving adoption and rewarding actual business outcomes. ⭐ What is a "token" in AI? ⭐ What's "tokenmaxxing"? ⭐ Why do tokens matter for your budget? ⭐ Is token usage a good productivity metric? ⭐ Are tokens becoming a new currency? ⭐ How should organizations measure AI value? 00:00 The rise of "Claudeonomics" and token leaderboards 00:52 What is tokenmaxxing? 01:19 Explained: What Exactly is a Token? 03:00 Why tokens matter: AI costs and context windows 04:33 Who tracks tokens? (Devs vs. Finance) 05:13 Are AI tokens a good productivity metric? 06:09 The trap: tokens v lines of code 07:16 Tokens as currency: the new AI budgets 07:44 NVIDIA and OpenAI's view 08:12 How should organizations measure AI use? Join Accenture! We strive to be the most Al-enabled, client-focused, great place to work for Reinventors. Build Your AI Skills. 200+ courses curated by Accenture, partners & leading universities. https://accntu.re/4wUoldo Udacity, now part of Accenture, is a global leader in AI and technology education—offering project-based learning programs designed in partnership with leading technology companies. Resources 📌 Want to put your token knowledge to work? Build real agentic AI systems with Claude in Udacity's AI Engineering with Claude Nanodegree program — https://accntu.re/44PldUh 📌 Watch our free course on Sidewalk cybersecurity: https://accntu.re/4pFCybO #GenerativeAI #AIProductivity #Tokenmaxxing #EnterpriseAI #PromptEngineering #TechExplained

9. 9. 2026

Here are a few clues: 💻 A key hub for technology and innovation 🎓 Home to one of the country’s largest university communities 🚶 Its historic city center is home to the country’s longest pedestrian zone Let us know your guess in the comments! 👇 [Video description: A short tour of an Accenture office, featuring modern workspaces, open-plan office areas and different spaces across the location.]

4. 9. 2026

We’re partnering with The R&A to modernize golf with world-class insights and data. ⛳As the Official Business and Technology Consulting Partner of The R&A, Accenture is accelerating the use of technology in golf both on and off the course — enhancing insights, operations and experiences. [Video Description: Touts the partnership between The R&A and Accenture, explaining how data from The R&A's 272-year history will power its future.​]

28. 8. 2026

Today, the ways customers discover, order and interact with McDonald’s continue to expand, bringing higher expectations for speed, accuracy, personalization and convenience. Delivering on those expectations at McDonald’s scale has become increasingly complex. Chairman and CEO Chris Kempczinski shares what it takes to evolve an iconic brand without losing what customers love about it. With Accenture, McDonald’s is transforming the foundation, systems and ways of working that power it—creating greater visibility, consistency and speed across the organization. The team consolidated core enterprise functions—while standardizing processes and modernizing platforms across more than 60 markets. Insights that once took months to surface will be available within days—and increasingly in near real time—enabling teams to identify trends, anticipate shifts and respond faster. Today, @McDonalds continues to deliver the feel good moments people know and trust. Now, with integrated operations, modernized platforms, and a unified view of the business, McDonald’s will be ready for whatever comes next. Learn more about McDonald’s transformation: https://accntu.re/4gPzjeV Explore more reinvention stories with CEOs: https://accntu.re/4cty1nr 0:00 - Why employee experience matters in hospitality 0:20 - Introduction to Accenture and McDonald’s CEO 0:59 - Why McDonald’s needs to continuously reinvent: Ray Kroc's lesson 1:37 - How data, AI, and platforms enable reinvention 2:31 - McDonald’s need for modernized platforms 3:29 - Why personalization increases restaurant complexity 4:04 - What is “McDonald’s Next” strategy: 4 pieces 4:22 - How future menus will evolve with changing customer tastes 4:37 - How real-time marketing is reshaping customer engagement 4:51 - How restaurant experience must deliver on digital promises 5:09 - Why workforce experience drives customer satisfaction 5:30 - How CEOs lead continuous reinvention and prioritize change 6:43 - Closing thoughts on McDonald’s transformation #ceo #reinventedwithaccenture #juliesweet #McDonalds

25. 8. 2026

More than 70% of CEOs still view resilience as a regulatory or compliance activity, creating a disconnect with CISOs who see its impact across the enterprise. Accenture leaders explore why organizations need to rethink resilience in an era of AI, digital dependency, and increasingly interconnected risks. As disruptions become more likely to affect entire businesses, resilience can no longer be treated as a technology issue or a compliance exercise alone. Drawing on insights from Accenture's Redefining Cyber Resilience research, the discussion examines how CEOs and CISOs can close the resilience gap, strengthen their digital core, and align around what matters most when disruption occurs. Key topics: 🔹 Why resilience requires shared accountability between business and security leaders 🔹 How AI and digital transformation are changing the resilience challenge 🔹 Why resilience should be viewed as a business capability, not a compliance obligation 🔹 How leading organizations are using resilience to create momentum through disruption 0:00–0:25 Do business leaders feel ready for a disruption today? 0:25–0:50 Why CEOs and CISOs must own resilience together 0:50–1:25 Why resilience is needed to keep your digital core running during disruption 1:25–1:52 Why CEOs still see resilience as compliance 1:52–2:50 How resilience becomes a growth lever 2:50–3:24 Why cyber resilience is a board-level priority and a shared responsibility Learn more in Accenture's research on Redefining Cyber Resilience. https://accntu.re/4gsmiry #CyberResilience #BusinessResilience #CISO #BusinessDisruption

14. 8. 2026

Prompting AI is yesterday's headline. Building AI loops might be tomorrow's. When the creator of Claude Code says, "My job is to write loops," it's worth paying attention. This quick Tech Talk explores the growing world of AI loops, including: ✨ What agentic loops actually are 🔍 How they work behind the scenes 🤝 How they're different from AI agents ⚖️ Why separating "doing the work" from "checking the work" matters 🎯 The simple idea behind the popular Ralph loop Software developers are feeling the impact first, but don't expect it to stop there. See why loop engineering may be one of the most important AI concepts to understand right now. 0:00–1:16 What is loop engineering and why is everyone (starting with Boris Cherny) talking about it? 1:16–2:32 How AI loops evolved from prompting and agents 2:32–4:07 How AI loops work: 5 steps 4:07–4:59 How are AI loops different from agentic AI? 4:59–6:08 The Ralph loop: what it is and why it works 6:08–7:18 What are the risks of AI loops? 7:18–8:26 Why software engineering adopted AI loops first 8:26–9:22 Skills matter in the age of AI loops Join Accenture! We strive to be the most Al-enabled, client-focused, great place to work for Reinventors. Build Your AI Skills. 200+ courses curated by Accenture, partners & leading universities. https://accntu.re/4wUoldo @Udacity, now part of Accenture, is a global leader in AI and technology education, offering project-based learning programs designed in partnership with leading technology companies. Resources: 📌 Explore Udacity's AI Engineering with Claude Nanodegree program: https://accntu.re/3RB1eps #loopengineering #Agenticloops #AIloops #AIAutomation #TechExplained

6. 8. 2026

Consumers are handing decisions to AI agents. Brands now need to win both the human and the algorithm to stay relevant. Join Juan Martinez (Senior Editor, Harvard Business Review), Jen Ducarre (Senior Manager, Accenture Research), and Oliver Wright (Senior Managing Director, Accenture) as they discuss how AI agents are reshaping consumer behavior and redefining brand value. Based on Accenture's latest Consumer Pulse Research, the conversation explores what business leaders need to know as AI moves from assisting consumers to making decisions on their behalf. Read the full report: https://accntu.re/4yPbFq5 00:00 - Introduction: How AI agents are changing consumer decisions 01:42 - Why consumers trust AI agents to make decisions 04:09 - What is the delegation dial? 06:41 - What is slowing AI agent adoption? 09:12 - Why China and India are leading agentic commerce 12:04 - How brands can win in the age of AI agents 15:39 - What changes in the AI decision layer? 20:14 - How AI agents reshape value, loyalty, and brands 25:25 - Why product quality and synthetic consumers matter 30:51 - Which industries will see the biggest impact? 32:44 - How businesses should prepare for agentic commerce 36:06 - Why customer centricity becomes more important 38:20 - What does better consumption look like in five years? 41:16 - Who will own the AI agent relationship? 43:40 - What business leaders should do now 48:22 - Closing remarks and key takeaways #AIagents #brandvalue #consumertrends #consumerbehavior

31. 7. 2026

Loyalty is flipping fast. 90% of frequent AI users would switch brands on an agent’s recommendation. Pass the agent's filter and become the top pick. #AgenticCommerce #Shorts Learn more: https://accntu.re/4wrzwKJ

30. 7. 2026

New research reveals the value of human + AI collaboration. But realizing that potential depends on how well organizations can create the conditions that enable co-learning. Explore the full report to learn more: https://accntu.re/4w29KvH [Video Description: Bold text, graphic treatments and human imagery animate to reveal four conditions that make co-learning between humans and AI possible.]

21. 7. 2026

In this episode of the Accenture Research Executive Briefing, Juan Martinez, Senior Editor at Harvard Business Review, is joined by Rajat Agarwal, Senior Managing Director and Global Commerce Practice Lead at Accenture Song; and Joshua Bellin, Thought Leadership Research Lead at Accenture Song. Together, they explore: • The shift to agentic commerce: How AI agents are transforming commerce from search-driven transactions to intent-based experiences. • A new audience for brands: Why businesses must prepare for a future where AI agents influence—and increasingly make—purchasing decisions. • “Choice of agent” vs. “agent of choice”: How companies can win by being discoverable in AI ecosystems while building differentiated agent experiences of their own. Read the full research: https://accntu.re/3RYX8as 0:00:00 - Introduction to agentic commerce 0:00:36 - What is agentic commerce and why it matters now 0:02:29 - How AI agents are changing consumer behavior 0:04:02 - What are horizontal vs vertical agents 0:07:30 - Why agentic commerce is a real transformation 0:12:39 - Research findings and early adoption signals 0:18:40 - How agentic commerce impacts industries 0:23:23 - What strategies companies should consider 0:30:39 - How agents create new demand 0:33:28 - What this means for competition and growth 0:35:23 - Choice of agent vs agent of choice 0:39:38 - How to become agent-ready 0:45:46 - Payments, supply chains, and operations 0:50:08 - Talent and execution requirements 0:54:31 - Growth, margin, and business impact 0:59:34 - Key takeaways for leaders 1:02:26 - Brand, marketing, and future outlook #ExecutiveBriefing #AgenticCommerce

14. 7. 2026

The R&A is the governing body of golf worldwide, responsible for the rules of the game, the conduct of major championships and the development of the sport across 142 countries and territories. We're teaming up to bring technology-led thinking and AI-enabled insights to help The R&A modernize how the sport is governed, delivered, and experienced; opening the game to more people, in more places, all around the world- including at The 155th Open. 🏆 Official patron of The Open, AIG Women's Open and ISPS HANDA Senior Open, supporting the storytelling, heritage and global reach of golf’s most prestigious championships. Learn more about our work with the R&A: https://accntu.re/4vnjtw9 🏌️Building stronger foundations for the future 🏌️Unlocking insights through data and AI 🏌️Connecting the global golf community See how we're reinventing the future of sport: R&A, NFL, WTA and more. https://accntu.re/3TiWbdw [Video footage of golf – people playing, events, audience celebrating. Ends with logos of The R&A and Accenture.]

14. 7. 2026

Step back into the world of Avatar: The Last Airbender with Accenture Song’s latest VFX breakdown for Season 2. As Aang, Katara and Sokka journey deeper into the Earth Kingdom, the story expands into new landscapes, elemental challenges and the hidden world of Ba Sing Se — bringing fresh scale, texture and visual complexity to the live-action series. In this behind-the-scenes look, see how our VFX teams helped shape the iconic creature of Wan Shi Tong, environments, action and bending moments that support the next chapter of Team Avatar’s journey. Learn more: https://accntu.re/3SSB9CA #AccentureSong #VFXbreakdown #AvatarTheLastAirbender

10. 7. 2026

Prompt injection AI is the biggest security risk most people ignore, and it’s not about what you type. In this episode of TQ Tech Talk, we break down why modern AI risks come from what your tools read, not just what you input. ⭐ What prompt injection is and how it works ⭐ The difference between jailbreaking and prompt injection, with examples ⭐ Why AI assistants connected to email and files are vulnerable ⭐ Learn how agentic AI increases exposure to security threats ⭐ The “lethal trifecta” behind major AI security risks ⭐ Steps you can take to limit risks Unlike traditional cyber threats, prompt injection exploits how AI processes language. As AI tools become more agentic -- reading emails, browsing the web, and taking actions -- the risks grow. This video explains why organizations lock down AI features and why that restriction is actually protecting you. 0:00–0:50 Why AI safety advice misses the real risk 0:41–2:21 What is prompt injection v jailbreaking 2:21–3:25 Why AI struggles to follow the right instructions 3:25–4:53 Prompt injection example: Email attack explained 4:53–6:14 Why prompt injection is hard to fix 6:14–7:20 The lethal trifecta in agentic AI: 3 conditions 7:20–8:41 How to reduce prompt injection risk in real AI workflows Reinvent with Accenture. Join the most client-focused, AI-enabled great place to work for Reinventors—where our people have access to 200+ AI courses to help them grow, innovate, and lead what’s next. Learn more and apply: https://accntu.re/4p5c3Mx @Udacity, now part of Accenture, is a global leader in AI and technology education—offering project-based learning programs designed in partnership with leading technology companies. Resources 📌 Udacity Agentic AI Nanodegree: https://accntu.re/4wPQZwv 📌 Watch our free course on Sidewalk cybersecurity: https://accntu.re/4y8teAT #AISecurity #PromptInjection #TechExplained #LLM #TQTechTalks

8. 7. 2026

In sports, the players should always come first—and that’s why we’re helping reinvent the future of tennis by elevating everyone’s game. Together, with the @WTA, we're helping shape the next era of tennis—where technology strengthens connections, unlocks new opportunities, and helps athletes thrive on and off the court. We're excited to help bring that future to life and share the journey along the way. Learn more: https://accntu.re/44CW0vY [Video Description: Exciting video introducing how a partnership between the Women's Tennis Association and Accenture will reinvent the future of tennis.]

30. 6. 2026